Free Ideas

Free, But Not as in Beer

Using open source software is a rapidly-expanding trend for small businesses, providing a viable alternative for companies wishing to lower their investment in software... Read the rest of this entry »

Quick Video Production Tool

This morning I’ve been experimenting with a video production tool that allows me to create simple videos very quickly. Below is the first video I created, Read the rest of this entry »

Top 10 Blog Posts at Elance

Home business types may find some value in Elances Top 10 Blog Posts from 2010. Read the rest of this entry »

Are You Branding Your YouTube Videos?

A simple example of YouTube branding… This video utilizes the YouTube Annotation Tool. Notice also the clickable link to another video in the upper right corner toward the end of the video. This was also placed using the YouTube Annotation tool.

To find the Annotation Tool, follow this procedure:

  1. Pull down the menu underneath your user name in the upper right corner of the screen
  2. Highlight “My Videos” which will provide a list of all the videos you have uploaded
  3. Choose a video by clicking on its title
  4. In the light gray menu bar just below the YouTube logo, select the “Annotations” button

For a better effect, a full-page front or end plate can be displayed with full artistic effect. Simply create the graphic in your favorite graphic program, then use Sony Movie Studio, or a similar tool, to insert the graphic into the video. Will devote a future blog post to describing this procedure.

Have You Thought About Pricing Lately?

Most of us have some control over the price of our products or services.  Even those people who don’t, for example direct marketers who are required to charge a certain price, usually have the option of which products they present.

Todd Sattersten, author of The 100 Best Business Books of All Time, has a newly published FREE e-book with some very interesting ideas about pricing.  If you are interested in arriving at the optimal price for your products or services, Fixed to Flexible is a good read.  At 37 pages, it’s also a very quick read…  Feel free to download, print, and distribute to others (for free, of course!)

Fixed to Flexible – The Ebook