Most of us have some control over the price of our products or services. Even those people who don’t, for example direct marketers who are required to charge a certain price, usually have the option of which products they present.
Todd Sattersten, author of The 100 Best Business Books of All Time, has a newly published FREE e-book with some very interesting ideas about pricing. If you are interested in arriving at the optimal price for your products or services, Fixed to Flexible is a good read. At 37 pages, it’s also a very quick read… Feel free to download, print, and distribute to others (for free, of course!)
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