Seth Godin’s blog rant on using the ‘net as a tool is spot on. I probably read Seth’s blog, articles, books, etc. more than any other author. I don’t always agree with him, but very often we find common ground. The reason I follow Seth’s thoughts is that they make me think and examine my business critically, with emphasis on improvement. Among his articles over the years, I would rate this one as five-star.
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