link to The ‘Net as a Tool

The ‘Net as a Tool

Seth Godin's blog rant on using the 'net as a tool is spot on.  I probably read Seth's blog, articles, books, etc. more than any other author.  I don't always agree with him, but very often we find...

link to The Difference

The Difference

Marketing is marketing, right?  Actually, no.  Corporate marketing, the kind you learn in business school, is cash-intensive, math-based, and media-dependent.  It is rooted in advertising, and...