7 Public Relations Rules for Small Business

Most entrepreneurs and small business owners would like to have more press coverage, but may not fully understand the principles of creating good PR, or public relations. The following article addresses seven basic rules of public relations that can help owners of emerging or existing small businesses. By understanding these “Rules of PR,” business owners can build a public relations strategy that will skyrocket their firm’s image and increase their chances of receiving free publicity in the form of news coverage.

The Forbes article was written by Robert J. Szczerba on January 7, 2014 using contributing information by Shelly Gordon at G2 Communications.

Link to article: http://onforb.es/1faPi3Z

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