Bio

My name is Steve Pickering.  I have operated businesses from home since 1981. I decided early in my career that my home provided many advantages over the traditional office, factory, and on-the-road business venues. As technologies have evolved, working from home has become simpler and more cost-effective.

One of my first home business realizations was the tremendous power of the telephone, so I made it my mission to learn how to use it effectively. Although I could never call myself a telemarketer, I learned that most businesses and consumers preferred a brief telephone call to any other mode of communication. Although my approach is always evolving, based on new technologies, equipment, and social customs, I’ve found that the telephone is more effective than ever.  Combining email and other internet technologies with sound telephone skills is the “killer app” for home businesses.

As the telecommunications industry began to favor home businesses, the internet roared onto the scene during the late 1980’s. My initial exposure to the internet was through proprietary services, such as Compuserve®, and corporate/government message networks.  By the early 90’s I was heavily involved in the internet.  In 1996 I designed my first web site, and have developed a number of sites since then.

Let me assure you, my experiences have had many ups and downs, but the overall experience has been exhilarating. I hope you find my thoughts useful, especially in light of my long background in operating a business from home. Please benefit from my mistakes, as well as my successes, as you develop your own business.

Best wishes for great success!

Background: Steve Pickering has operated several home-based businesses. He has a B.S. in Engineering from the United States Military Academy at West Point, and an MBA in Digital Marketing from Florida Institute of Technology.  He served as an Artillery Officer in Germany during the Cold War, taking the opportunity to observe a number of small businesses in Europe. During several corporate sales, marketing, and manufacturing positions, Steve pursued his home businesses on a part-time basis. He now fulfills his entrepreneurial passions full-time in the Orlando, Florida area.