Enclosed is a link to an Entrepreneur Magazine article by Dr. Ivan Misner, network authority and founder of Business Networking Internetional (BNI). Dr. Misner emphasizes the importance of delivering a strong message that has been repeated over a period of time. Not only does the repetition establish a branding effect, it also ensures a smooth delivery as a result of practice. He also stresses that networkers must be prepared to discuss issues that are not focused on business, taking a more rounded approach. This is one of those “must-read” articles with great thought-provoking potential. Read the article.
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