Maile Ohye from Google is a Developer Programs Tech Lead, and works with Google’s Webmaster Tools team and Search team. She regularly posts articles and videos on Search Engine Optimization (SEO) topics as well as other areas related to her work.
In June of 2012, Maile posted an excellent YouTube video that reviews the basics of SEO for startups and other organizations just beginning their SEO programs. It outlines the most important SEO issues site owners and webmasters must address to ensure their sites are found quickly and efficiently by search engines. Because the material covered in the video is just as relevant today as it was in 2012, it makes for important viewing during the first week of a new year.