One of the more interesting people to follow in the tech world is Matt Cutts from Google.  Sure, he’s a computer scientist, and can be nerdy at times, but he offers some great advice on making web sites acceptable to Google’s search engine.  You can read his personal blog, or watch him on the Google Webmaster Help channel on YouTube (my personal favorite), or follow him on various social media sites.

Recently, Matt published a non-technical video of his presentation at the TED Conference (Technology, Entertainment, Design), a biannual meeting featuring short talks by a number of interesting people.  His Topic, “Try Something New for 30 Days,” outlines a plan for taking action that should work well for many people.  Listen to the video below (3.5 minutes) to see if this applies to you. It seems like a valuable tool to use at the beginning of a new year.

Our town, Eustis, FL, has a really fun event that runs four times a year – The Wine Stroll, sponsored by Eustis Main Street. The idea is simple – various local businesses in our historic district stay open on a Saturday night, and each business has a wine station. You buy a ticket (benefiting local non-profits), and then walk from one business to the next sampling the wine. It’s a super idea for any town with an historic area, or simply a group of businesses that are within walking distance of one another.

This is a great local marketing event that is fun, and very effective when planned properly.

To see photos of this event, please click here…

Although the world seems to be rapidly embracing digital technologies, print media outlets are still significant factors.  Most major newspapers provide their stories in online formats Read the rest of this entry »