Marketing takes all forms, from a business card, to a web site, to the manner an employee treats your clients. When an employee treats your clients right, that is free marketing. A smile, a nice personality, a helpful attitude – you don’t pay extra for these. If you’re a solo entrepreneur, you choose to utilize your interpersonal skills as marketing tools, or not.
Was reading the blog at http://www.allthebestofthenet.com/ and saw this great example of employee marketing by a Southwest Airlines flight attendant. Are YOU using all your talents to market to your clients?
Sean D’Souza (of Psychotactics.com) is an interesting guy who happens to hail from New Zealand. He’s always discovering alternate approaches to marketing. “Why Santa’s Marketing…” is one of his brainstorms in the guise of a short article, a three to five minute read. I recommend it, as well as many of the other free articles on his site. Not too many people manage to work Santa Claus and marketing into the same sentence…
Seth Godin recently published a new blog entry titled “License to Stall”. It’s a good read, and useful to anyone who is finding their marketing effort more difficult than necessary. Recommended. Here’s the link.
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