Why Santa’s Marketing Works Better Than Yours


Sean D’Souza (of Psychotactics.com) is an interesting guy who happens to hail from New Zealand.  He’s always discovering alternate approaches to marketing. “Why Santa’s Marketing…” is one of his brainstorms in the guise of a short article, a three to five minute read.  I recommend it, as well as many of the other free articles on his site.  Not too many people manage to work Santa Claus and marketing into the same sentence…

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